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Very well managed, new, clean design makes it more appealing to navigate. When you click for more info you’ll more often than not end up with info boxes that you need to fill in before you can advance to the pricing info.
We wish sites would be more transparent about their fees.
You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.
Some may think it lacks the spontaneity of other dating sites – and you certainly can’t use it to get a quick date for the weekend.
The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.
Controversy swirled in 2010 around its lack of same-sex matching resulting in a site launched later for gay and bisexual daters called Compatible Partners, but e Harmony now offers matching for both mixed and same sex couples from the main homepage.
There are no compatibility filters, so once you’ve filtered by the basics, there’s no way of narrowing it down.
However, perhaps controversially, arguably this is more of a pro than a con – as the saying goes, opposites attract!
Psychologists and dating experts guide you through each step of the process – including messaging, which is somewhat structured and scripted – and there’s an anonomisation function for calling.
It seems unavoidable that if we have filters and tick-boxes for features and likes or dislikes, we could be cutting off literally thousands of potential suitors because of something we might have thought minor or irrelevant if we met in the flesh.
And, by the way, the tick-box that chooses whether you’re shown people with children or not can have an even more dramatic result, with 90% of the people I asked (a straw poll of 10 in the office) saying they’d chosen not to be shown people with children.
e Harmony is another massive player, with 3 million users signed up.
But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.